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Superlativa’s story starts in 1870 when Gregorio Pascual’s ancestors started an artisan chocolate company. He was a pioneer in the art of chocolate making in his village in the Zamora region. Almost 100 years later in 1960, just 3km away, another family business was founded - the Superlativa Chocolate Company. A marriage took place between the two families which united both chocolate companies. In 1987, they decided to move to Toro and modernise their facilities, but four generations later, the traditional values and dedication to quality remain the same.
Established in 1994, our commitment is to bring you exceptional and unforgettable, artisanal food from across the UK and Europe, from producers who are passionate, dedicated and share our key values regarding sustainability, fantastic animal welfare and high quality produce.
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